In the 1970's, Telluride reinvented itself. Legendary powder - a different sort of gold - was being mined. When the Telluride Ski Resort opened in 1973, the character of the community changed, and the town spun back into high gear. Born of the same spirit as skiing, cultural events, festivals, music, and performing arts were founded, and flowed through the seasons. It was again a time of thrilling possibilities. Telluride now has a reputation for world-class skiing and a stunning ambience.

Due to its significant role in the history of the American West, the core area of Telluride was designated a National Historic Landmark District in 1964. This listing is the highest level of historic status available to sites designated by the United States Secretary of the Interior. Telluride is one of only four other Colorado communities with this honor. The sites are so special that, in theory, they are eligible for consideration as National Parks.

Citizens are committed to preserving Telluride's historically significant architecture, open space, and traditional design elements, and most of all, Telluride's small town mountain lifestyle.