Unlike other business locations in Roseburg, the Downtown District offers business advocacy through the Downtown Roseburg Association (DRA). The DRA also diligently promotes the downtown district and downtown businesses through their monthly newsletter, The Downtown Beat, and promotional events that bring customers downtown and through the doors of downtown businesses. Such events include three wine walks, , Christmas Tree Lighting Ceremony, Graffiti Weekend Car Show & Parade, Neewollah Parade, Veterans' Day Parade, and much more. The DRA also attends to beautification efforts providing the district's summer flower baskets, Christmas lightings, banners and the choral bell.