Government and Politics
November 29, 2022
From: Connecticut Governor Ned LamontWATCH: Find Your Vibe Winter Campaign Spot
Hartford, CT – Governor Ned Lamont on Nov 29th, announced that the Connecticut Office of Tourism is continuing its award-winning “Find Your Vibe” tourism campaign through the winter months through the release of a new campaign that puts a spotlight on the abundant activities and experiences available to visitors in Connecticut during the season.
The “Find Your Vibe” campaign first launched in June, exceeding industry benchmarks, as well as year-over-year performance for the summer months (June to September 5, 2022), including:
“Winter is a special time in Connecticut,” Governor Lamont said. “The state has breathtaking unspoiled nature that attracts outdoor enthusiasts who are looking for both traditional and unexpected experiences, whether it’s the charm and relaxing hospitality visitors have come to know in Connecticut or the abundance of winter experiences like skiing, snowshoeing, ice fishing and tubing spread across the state. Those who prefer more of a city vibe will also find a real energy throughout our urban communities.”
The success of the tourism campaign, under the direction of Noelle Stevenson, director of the Connecticut Office of Tourism, can be attributed in part to the look and feel that is reflected in its creative marketing. The campaign continues to aggressively increase its drive-market efforts, but the budget also provided new opportunities to expand into new domestic and international destinations.
“This campaign has outpaced all expectations,” Stevenson said. “It continues to generate eye-catching results and speaks to the incredible energy, vibrancy, edginess, and diversity that is offered in Connecticut. Visitors can kick off the holidays with spectacular Christmas tree lightings, dine fireside with cuisines inspired by some of our acclaimed award-winning chefs, or enjoy family and friends around the fire outside at a vineyard or one of our ski resorts. If people are looking for something more extreme, there are many winter experiences that provide an adrenaline rush like UTV’ing through the snow, ice climbing and snow biking.”
Some of Connecticut’s most popular outdoor winter events include:
Connecticut’s tourism website – ctvisit.com – includes a full list of events and activities to explore in the state throughout the season.
The “Find Your Vibe” winter campaign’s brand-new video spots feature a diverse mix of stunning and thrilling experiences from tourism destinations across the state. In addition to the new television ads, the campaign includes:
“Tourism is at its best when we are able to reach diverse audiences who feel a sense of curiosity and newness about a destination,” Stevenson said. “Tourism in Connecticut has evolved. We know that visitors are more focused on their well-being, having a variety of different experiences than the norm, and get the most out of their time, and this campaign really conveys that.”