ased to provide tools to help guests take full advantage of one of the longest and most beautiful foliage seasons in the country. We welcome explorers from near and far to come be a part of it all and discover an autumn to fall in love with here in New York State."

I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, which includes a new 30-second spot highlighting some of the many ways to enjoy the season throughout New York State. The ad includes family-friendly fall favorites, like harvest events at local farms, Halloween attractions, zoos and foliage hikes, plus destinations like the National Baseball Hall of Fame and Museum in Cooperstown, and New York City's Central Park. The campaign launches today, and the ad can be viewed here.

Additionally, I LOVE NY will be hosting a Path Through History weekend on October 8 to 10 to showcase some of the state's historic and heritage travel sites. The Path Through History initiative uses 14 themes to organize more than 700 sites, attractions and locations throughout the state. The Path Through History website includes maps, a user-friendly list of locations organized by theme and region, and an itinerary builder to help plan your trip. More information on the 2022 Path Through History Weekend is available here.

Visitation in New York State sustains an economic impact of $85.5 billion and generates enough in state and local taxes to save every household in the state more than $1,000 annually. Tourism and hospitality is the state's third largest industry, supporting one in 11 private sector jobs.

State Senator José M. Serrano said, "Autumn in New York is such a beautiful time of year, especially at our State Parks and historic sites. With breathtaking fall foliage colors all around, there truly is no better time to visit our parks and experience the great outdoors. The I LOVE NY Fall Foliage Reports are a great way to help visitors connect with nature during this wonderful time of year."

Assemblymember Daniel J. O'Donnell said, "There's nothing like the splendor of New York's fall foliage. The gorgeous views and stunning colors are famous for a reason! Whether you're a nature-lover or a city-dweller, I encourage you to go experience the beauty of New York, and explore the incredible local attractions in every corner of our state."

Cristyne Nicholas, Chair of the New York State Tourism Advisory Council, said, "As the famous song goes, 'Autumn in New York, why does it seem so inviting?' Because Governor Hochul and the I LOVE NY team are launching a fall campaign encouraging travelers to experience once again the most colorful work of art, from the tip of Montauk to the wonder of Niagara Falls, with some haunted headless horsemen and amazing corn mazes along the way. Fall is an important tourism season for New York, so the state's tourism industry truly appreciates these efforts to welcome visitors back to the country's biggest and best technicolor landscape."